Creative Art Director with 10+ years of comprehensive experience in Branding,
Visual Identity Systems, and Brand Guidelines development.
Expert in crafting 360 degree creative strategies encompassing Social Media,
High End Print Production, and Event & Exhibition Design.
Distinguished by a high level mastery of AI Video Generation and Generative Design, seamlessly
integrated into wor flows to accelerate prodution cycles and deliver innovative, impact-driven results.
Proven track record of leading creative teams for prestigious government entities and global brands, ensuring consistent excellence from concept to final execution.
Directed creative projects for government entities, including:
• The private office of h.h. Sheikh mohammed bin rashid al maktoum.
• Dubai civil aviation authority.
• Dubai media office.
• Dubai media council.
• Dubai press club.
• Dubai media production.
• Arab media summit.
• Holy quran sharjah.
• Dubai plus application.
Led the creation and development of multiple brand identities and visual guidelines for diverse industries. Supervised teams to deliver high quality campaigns and branding solutions, ensuring consistency with government communication standards.
Process Innovation: Implementing AI tools to reduce concept to execution time while maintaining premium quality for diverse industries.
• Managing and designing all creative and visual assets for the group’s subsidiaries (Wexford, Prestige, Seagull, NorthGate).
• Ensuring brand consistency and maintaining a strong visual identity across multiple sectors.
• Developing marketing campaigns and promotional materials to enhance the professional corporate image.
• Designing product packaging and visual identities for paper and tissue product lines.
• Managing outdoor advertising and nationwide digital campaigns across Egypt.
• Designing and executing exhibition booths and corporate branding for specialized industry events and trade shows.
• Designing real estate marketing materials, including brochures, outdoor signage (billboards), and digital advertising campaigns.
• Enhancing market presence through effective visual communication and brand positioning.
